BYTOMINAGA
I'm a creative strategist and storyteller with a deep-rooted passion for fashion, visual culture, and brand elevation. With over seven years of experience across digital marketing, social media, styling, and creative production, I help fashion-forward brands shape their voice and refine their visual identity. My work sits at the intersection of artistic direction and strategic thinking. Balancing intuition, precision, and cultural relevance to create narratives that resonate and grow.
A Multicultural Perspective
Born in Japan, with Brazilian heritage, and now based in France, my approach to fashion and creativity is deeply shaped by cultural multiplicity. I move fluidly between contrasts. Minimalism and drama, tradition and innovation, always seeking nuance and emotional depth. This layered background has given me an intuitive understanding of aesthetics, identity, and storytelling across different cultural landscapes.
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Both. I take on one-off productions or consulting sessions, but I also collaborate with brands long-term to ensure consistency and sustained growth across campaigns and platforms.
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I’m currently based in Paris, but I work with clients around the world. My services are available remotely and on-site depending on the scope and location of the project.
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Being Japanese-Brazilian and having lived across multiple cultural environments gives me a layered, global perspective. My work is shaped by a mix of elegance, intuition, and emotional storytelling that reflects the richness of my heritage.
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It always begins with listening. I take time to understand the brand’s vision, needs, and identity, then translate that into a creative and strategic roadmap tailored for impact.
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